Mitrook, M.: search on Z-Library

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1

It Depends: A Contingency Theory of Accommodation in Public Relations

Cancel, Amanda E., Cameron, Glen T., Sallot, Lynne M., Mitrook, Michael A.

Journal:

Journal of Public Relations Research

Year:

1997

Language:

english

File:

PDF, 1.34 MB

english, 1997

2

Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing

Strömbäck, Jesper, Mitrook, Michael A., Kiousis, Spiro

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 133 KB

english, 2010

3

Testing the contingency theory of accommodation in public relations

Amanda E. Cancel, Michael A. Mitrook, Glen T. Cameron

Journal:

Public Relations Review

Year:

1999

Language:

english

File:

PDF, 1.95 MB

english, 1999

4

Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective

Kiousis, Spiro, Popescu, Cristina, Mitrook, Michael

Journal:

Journal of Public Relations Research

Year:

2007

Language:

english

File:

PDF, 220 KB

english, 2007

5

First- and Second-Level Agenda-Building and Agenda-Setting Effects: Exploring the Linkages Among Candidate News Releases, Media Coverage, and Public Opinion During the 2002 Florida Gubernatorial Election

Kiousis, Spiro, Mitrook, Michael, Wu, Xu, Seltzer, Trent

Journal:

Journal of Public Relations Research

Year:

2006

Language:

english

File:

PDF, 160 KB

english, 2006

6

THE THRILL OF A CLOSE GAME: Who Enjoys It and Who Doesn't?

Su-lin, G., Tuggle, C. A., Mitrook, M. A., Coussement, S. H., Zillmann, D.

Journal:

Journal of Sport & Social Issues

Year:

1997

File:

PDF, 1.45 MB

1997

7

RECENT BOOKS IN THE FIELD OF PUBLIC OPINION RESEARCH

Gonzenbach, W. J., Mitrook, M.

Journal:

International Journal of Public Opinion Research

Year:

1997

Language:

english

File:

PDF, 227 KB

english, 1997

8

From advocacy to accommodation: A case study of the Orlando Magic's public relations efforts to secure a new arena

Michael A. Mitrook, Nancy B. Parish, Trent Seltzer

Journal:

Public Relations Review

Year:

2008

Language:

english

File:

PDF, 162 KB

english, 2008

9

Stereotyping Effect of Black Women's Sexual Rap on White Audiences

Gan, Su-Lin, Zillmann, Dolf, Mitrook, Michael

Journal:

Basic and Applied Social Psychology

Year:

1997

Language:

english

File:

PDF, 252 KB

english, 1997

10

RECENT BOOKS IN THE FIELD OF PUBLIC OPINION RESEARCH

Gonzenbach, W. J., Mitrook, M.

Journal:

International Journal of Public Opinion Research

Year:

1997

Language:

english

File:

PDF, 258 KB

english, 1997

11

RECENT BOOKS IN THE FIELD OF PUBLIC OPINION RESEARCH

Gonzenbach, W. F., Mitrook, M.

Journal:

International Journal of Public Opinion Research

Year:

1996

Language:

english

File:

PDF, 192 KB

english, 1996

12

RECENT BOOKS IN THE FIELD OF PUBLIC OPINION RESEARCH

Gonzenbach, W. J., Mitrook, M.

Journal:

International Journal of Public Opinion Research

Year:

1996

Language:

english

File:

PDF, 132 KB

english, 1996

13

The Role of Expert Opinion in Framing Media Coverage of the Heisman Trophy Race

Trent Seltzer,, Michael Mitrook,

Journal:

Journal of Sports Media

Year:

2009

File:

PDF, 404 KB

2009

14

Consonance in local television news program content: An examination of intermarket diversity

Carroll, Raymond L., Tuggle, C. A., McCollum, James F., Mitrook, Michael A., Arlington, Kevin J., Hoerner, John M.

Journal:

Journal of Broadcasting & Electronic Media

Year:

1997

Language:

english

File:

PDF, 820 KB

english, 1997

15

The dialogic potential of weblogs in relationship building

Trent Seltzer, Michael A. Mitrook

Journal:

Public Relations Review

Year:

2007

Language:

english

File:

PDF, 80 KB

english, 2007

16

RECENT ARTICLES IN THE FIELD OF PUBLIC OPINION RESEARCH

Gonzenbach Wm., J., Mitrook, M.

Journal:

International Journal of Public Opinion Research

Year:

1997

Language:

english

File:

PDF, 220 KB

english, 1997

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